About Us

91- the calling code of India, is at the core of our brand that blends the rich textile diversity of the country with designs attuned to present-day trends. 91Threads depicts the Indian handloom industry, creatively traversing through times while preserving the old-world charm from the times of Gandhiji’s iconic ‘Charkha’, that revolutionized the Indian textile industry, giving rise to the ‘Make in India’ thought process.

 

The brand lives up to its name in every aspect, from sourcing yarns made with authentic weaving processes to recreating the magic of Indian ethnic and contemporary wear with treasured prints and intricately crafted embroideries. 91Threads also connects different eras in the Indian fashion scene through silhouettes and details carefully adapted to meet the changing wardrobe needs of men and women.

  

As an ongoing tale of woven aesthetics, 91Threads distinguishes itself as a sincere promise to deliver excellence in attire- for every occasion.

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Director's Note

My journey began in Lucknow, where my passion for creativity met my drive for meaningful impact. I ventured into the pharma industry alongside my husband, Pankaj Singh, founder of La Renon Healthcare—a billion dollar company bridging medical gaps with innovation. While pharma shaped my perspective, my heart was drawn to the art of storytelling through fashion. That’s how 91Threads was born—a couture label where tradition and modernity merge seamlessly. Each piece is thoughtfully crafted, narrating the grandeur of luxury and the charm of timeless romance.

At 91Threads, I find immense joy in visualizing designs—each distinct and deeply personal. For me, every garment is more than clothing; it’s an extension of your story,your soul. Wear 91Threads, and wear your journey.

Mrs. Sandhya Singh
Founder / Director